THE STREETWISE Coffee FAMILY
Streetwise Coffee is a franchise company that operates designer built, takeaway coffee outlets across New Zealand. We specialise in street/highway coffee for people on the go and we sell on average 1.5 million coffees a year. That means our Franchisees serve thousands of loyal customers every day.
Quality coffee and service is our focus. Building our business framework on this commitment is the cornerstone of our success. It has not only grown our reputation but also a discerning and loyal customer base. It is this framework, training and support that we pass onto new franchisees.
We are currently looking to fill franchisee opportunities available now in Taihape, Masterton, Wellington, Auckland, Putaruru, Paihia and Rotorua.
A PROFITABLE MODEL
Streetwise Coffee has proved hugely attractive as a business proposition, with 15 franchisees operating 23 locations around the country. At around $155,000+gst, our carefully-designed carts offer a lower-investment entry point into the café business.
We operate from fixed locations, ensuring regular business but, because the carts are relocatable, franchisees are less exposed to the whims of landlords and traffic flows.
This philosophy works well as it helps maintain profitability and, unlike mobile vans, means no additional overheads such as fuel, rego or WOF.
Experience shows that franchisees can gross $90,000 for themselves after all costs, and many are doing even better - as well as building a great asset for the future. If you want to do something you love and grow a strong, secure business, we’d love to help you.
what you get
Joining the Streetwise Coffee family is a satisfying and rewarding occupation for people who are genuinely excited about managing a professional business operation and motivated by a chance to do things better.
We offer a turn-key business with as much or as little setting up input from yourself. We help you avoid all the pitfalls that people can fall into when in this industry and offer a growing brand recognition to additionally help your business perform.
A professionally designed and patented Coffee Retailing Unit.
Assistance with site selection, regulatory requirements and setup.
Your own Streetwise Coffee franchise area.
Professional one-on-one training prior to startup.
A Streetwise trainer working with you for your initial trading period. Plus on-going training for yourself and staff.
Regular contact with the franchisors who will assist with local marketing ideas and personal goal setting.
All coffee, milk and Streetwise branded products are ordered as you need them and delivered directly to you.
Excellent profit margins on coffee and other products.
The backing of a highly successful franchise system that has developed a reputation for consistently producing the best coffee around and built a large, loyal customer following.
Regular on-site servicing of your espresso machine and grinders are included.
The benefit of group brand building advertising. Your own business with the back-up of a franchisor who has a genuine desire to help you succeed.
WHAT DOES IT COST?
A turn-key Coffee Retailing Unit ($104,000):
A three-group Wega espresso machine (the colour of your choice)
A Mazzer Robur and a Mazzer Mini grinder (the same colour as your Wega coffee machine)
Air conditioning / heating system.
Touch screen electronic POS System.
Interior large capacity fridge and compact freezer.
Externally accessed customer cooler display unit.
Security alarm system.
Integrated sound system.
A full set of utensils and two sets of Streetwise uniforms.
Initial Franchise Fee that includes your own Franchise area ($15,000)
Site setup costs (power, water, broadband and local council requirements approximately $4,000 - $6,000 depending on your location) Note: Some areas require resource consents. These are additional costs.
Your own office equipment (pc / business software) ($1,000 - $2,000)
Legal Fees ($3,000)
Your own local marketing during the first year ($5,000)
Your own working capital during your business's establishment stage ($15,000)
Approximate total: $155,000+gst
WHAT OUR FRANCHISEES SAY
Michael Tuttiett - Shannon and Sanson Franchisee Owner
Our franchisee Michael Tuttiett is a plain speaker. ‘No business is easy - everything requires hard work when you get started, and that’s why my partner Hamish and I chose to take up a franchise rather than trying to do everything ourselves. We knew we’d have a system to operate and guidance to fall back on. It was the right decision - buying a Streetwise Coffee cart was the best thing we could have done, and 18 months on we’ve done so well that we’ve invested in a second outlet.’
Sharon and Mark McFadyen - Paraparaumu Kapiti Road Franchisee Owner
Sharon and Mark McFadyen are another duo who realised a franchise would guide them into their own business rather than their learning through costly mistakes. ‘By good fortune, our local Streetwise Coffee cart in Kapiti was up for sale,’ says Sharon. ‘Good friends have owned another outlet in Tawa for some years so we had plenty of inside information and advice. We did a lot of homework, had many meetings with our friends and the franchisors, then decided to put our savings into the business.’
Sharon took over the business in January 2018 and has already built up the business ‘very satisfactorily’ using her retail skills from previous jobs to engage customers under the cart’s built-in awning and the barista skills she learned during training from Streetwise. ‘Comparing figures with last year, we are clearly showing good growth,’ she says. ‘Frankly, the franchisors have been brilliant and I’m clear now I wouldn’t have been able to do it without their help and support. Yes, it was scary when I started because all those little details of business seemed to be a bit overwhelming but the Streetwise team stayed with me until I was comfortable.’